GoHighLevel White-Label Agency Plan: How to Brand It as Your Own

Which GoHighLevel plans include white-label?

White-labeling is included on the Agency Unlimited plan ($297) and the Agency Pro plan ($497). The Starter plan ($97) does not include white-labeling, so clients see the standard GoHighLevel branding.

If selling the platform as your own software is part of your business model, start on the Unlimited plan or higher.

What can you customize with white-label?

White-labeling lets you make the platform look like your own product. Here is what you can customize:

• Your logo and brand colors
• Your custom domain for the app and login page
• Your branded login and signup pages
• White-labeled email notifications
• Custom favicon and branding
• On the Pro plan, a custom branded mobile app

How white-label helps your agency

White-labeling lets you charge higher retainers because clients see your brand, not a third-party tool. It also builds loyalty, since clients are less likely to leave a platform that looks like your product.

Combined with SaaS mode on the Pro plan, white-labeling turns GoHighLevel into a product you sell, not just a tool you use.

GoHighLevel white-label vs custom mobile app

On the Unlimited plan, you get white-label branding on the web and desktop app. On the Pro plan, you also get a custom branded mobile app in the Apple App Store and Google Play Store.

The custom mobile app is a major upgrade if you want clients to feel like they are using your own software on their phone.

How to set up white-label on your agency plan

To set up white-label, go to your agency settings, add your custom domain, upload your logo, set your brand colors, and customize your login page. On the Pro plan, you can also submit your custom mobile app to the app stores.

Most agencies complete the basic white-label setup within an hour, then refine it over time.