GoHighLevel Pricing Plan Guide for 2026: $97, $297 & $497 Explained
Every GoHighLevel pricing plan for 2026 in one place. Compare the $97 Starter, $297 Unlimited and $497 Pro plans by features, sub-accounts and value.
Quick answer
The GoHighLevel pricing plan for 2026 has three main options: the $97 Agency Starter plan, the $297 Agency Unlimited plan, and the $497 Agency Pro plan. Each plan is built for a different stage of agency growth, and the right choice depends on how many sub-accounts you run, whether you need white-labeling, and if you want to sell the platform as your own software. This guide breaks down every plan so you can pick with confidence.
What is the GoHighLevel pricing plan for 2026?
GoHighLevel offers three agency pricing plans in 2026. The Starter plan costs $97 per month and includes up to 3 sub-accounts. The Unlimited plan costs $297 per month and removes the sub-account limit. The Pro plan costs $497 per month and adds full SaaS mode, advanced rebilling, and custom branded mobile apps.
All three plans include the full CRM, funnels, websites, SMS, email, scheduling, AI Employee access, and reputation management. The difference is scale and agency features, not core tools.
| Plan | Price | Sub-accounts | White-label | SaaS mode |
|---|---|---|---|---|
| Agency Starter | $97/mo | Up to 3 | No | No |
| Agency Unlimited | $297/mo | Unlimited | Yes | Basic |
| Agency Pro | $497/mo | Unlimited | Yes | Full |
GoHighLevel $97 plan features
The $97 Agency Starter plan is the entry point. It is built for solo entrepreneurs, freelancers with one or two clients, and small agencies just getting started.
You get the complete CRM with unlimited contacts, email and SMS marketing, the funnel and website builder, appointment scheduling, AI Employee access, and reputation management. The main limit is three sub-accounts.
- Up to 3 sub-accounts for clients
- Complete CRM with unlimited contacts
- Unlimited pipelines and opportunities
- Email and SMS marketing included
- Funnel and website builder
- Appointment scheduling and calendars
- AI Employee access
- Reputation management
- 30-day free trial
GoHighLevel $297 plan features
The $297 Agency Unlimited plan is the most popular choice for growing agencies. It removes the sub-account limit, so you can manage as many clients as you want from one dashboard.
It also unlocks white-label capabilities, a branded desktop app, basic SaaS mode, advanced automation, advanced reporting, and priority support. This is the plan most agencies move to once they have three or more clients.
- Everything in the Starter plan
- Unlimited sub-accounts
- Advanced automation workflows
- White-label capabilities
- Branded desktop app
- Basic SaaS mode
- Advanced reporting
- Priority support
GoHighLevel $497 plan features
The $497 Agency Pro plan is for established SaaS businesses and agencies with 20 or more clients. It adds full SaaS automation, advanced rebilling, the SaaS configurator for tiered pricing, custom branded mobile apps, advanced API access, and dedicated account support.
If you want to resell GoHighLevel as your own software with your own pricing tiers and a custom mobile app in the app stores, this is the plan you need.
- Everything in the Unlimited plan
- Full SaaS automation
- Advanced rebilling for SMS, email, and AI usage
- SaaS configurator with tiered pricing
- Custom branded mobile apps
- Advanced API access
- Dedicated account support
- Priority training
GoHighLevel plan comparison: which is right for you?
Choosing a plan comes down to three questions. How many clients do you serve? Do you need to white-label the platform? Do you want to resell it as your own software?
If you are a freelancer or solo operator with one or two clients, the $97 Starter plan is enough. If you run a growing agency with three or more clients and want your own branding, choose the $297 Unlimited plan. If you are building a SaaS business and want to resell the platform with custom pricing and a mobile app, the $497 Pro plan is the right fit.
| Your situation | Recommended plan |
|---|---|
| Solo freelancer, 1 to 2 clients | Starter $97 |
| Growing agency, 3+ clients, want branding | Unlimited $297 |
| SaaS business, 20+ clients, resell platform | Pro $497 |
Is there a GoHighLevel free plan?
GoHighLevel does not have a permanent free plan. Instead, every paid plan includes a 14-day free trial on the public site. Through GHL Plans, you can get an extended 30-day free trial, which gives you more time to test the platform before you pay anything.
No credit card is needed to start the trial. You can explore every feature, load a snapshot, and build a real funnel before you commit.
How to save on your GoHighLevel subscription price
The monthly prices are set by HighLevel, but you can lower your effective cost in a few ways. First, start with the extended 30-day trial so your first month is free. Second, use rebilling on the Unlimited or Pro plans to pass SMS, email, and AI usage costs through to your clients. Third, load a free snapshot so you do not pay a setup expert.
Many agencies find that the platform replaces five to nine other tools, which often saves more than $1,000 per month even after the subscription price.
Explore these features hands-on with an extended 30-day free trial.
Frequently asked questions
How much does GoHighLevel cost per month in 2026?
GoHighLevel costs $97, $297, or $497 per month in 2026, depending on the plan. The Starter plan is $97, the Unlimited plan is $297, and the Pro plan is $497. All plans include a free trial.
Which GoHighLevel plan is best for beginners?
The $97 Starter plan is best for beginners and solo freelancers. It includes the full CRM, funnels, websites, SMS, email, scheduling, and AI Employee access, with up to 3 sub-accounts.
Does the $97 plan include snapshots?
Yes. Snapshots are available on every plan, including the $97 Starter plan. You can load pre-built account templates on any tier.
Can I upgrade or downgrade my plan later?
Yes. You can change plans at any time from your billing settings. There is no lock-in, and you only pay the difference when upgrading.
Related guides
GoHighLevel Starter Plan Features: What You Get for $97
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GoHighLevel Unlimited Plan Features: What $297 Gets You
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GoHighLevel Agency Pro Plan Features: What $497 Includes
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All guidesGoHighLevel Starter Plan Features: What You Get for $97
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GoHighLevel Unlimited Plan Features: What $297 Gets You
The $297 Unlimited plan is the most popular GoHighLevel tier. Here is every feature it includes, from unlimited sub-accounts to white-label and SaaS mode.
GoHighLevel Agency Pro Plan Features: What $497 Includes
The $497 Agency Pro plan is the top GoHighLevel tier. Here is every feature it adds, from full SaaS mode and rebilling to custom mobile apps and advanced API.