GoHighLevel Starter Plan Features: What You Get for $97
A complete look at every GoHighLevel Starter plan feature for $97 per month, including sub-accounts, CRM, funnels, AI, and the real limits you should know.
Quick answer
The GoHighLevel Starter plan costs $97 per month and gives you the core platform with up to 3 sub-accounts. It includes the full CRM, funnel and website builder, SMS and email marketing, appointment scheduling, AI Employee access, and reputation management. This guide lists every Starter plan feature and the limits you should know before you sign up.
What is the GoHighLevel Starter plan?
The Starter plan is the entry-level agency plan at $97 per month. It is built for solo entrepreneurs, freelancers with one or two clients, and small agencies that do not yet need white-labeling or SaaS mode.
You get the same core tools as the higher plans. The main difference is the sub-account limit and the lack of white-label features.
GoHighLevel starter plan sub-accounts number
The Starter plan includes up to 3 sub-accounts. Each sub-account is a separate client workspace with its own contacts, funnels, calendars, and automations.
If you need more than 3 sub-accounts, you should upgrade to the Unlimited plan at $297, which removes the limit entirely.
Complete list of Starter plan features
Here is what is included in the $97 plan:
- Complete CRM with unlimited contacts and pipelines
- Email and SMS marketing
- Funnel and website builder with templates
- Appointment scheduling and calendars
- AI Employee access (Conversation AI, Content AI)
- Reputation management and review requests
- Snapshots for one-click account setup
- Workflow automation builder
- Forms, surveys, and quizzes
- Payments through Stripe and PayPal
- Social media planner
- 30-day free trial
GoHighLevel starter plan limitations
The Starter plan has a few limits to be aware of. It does not include white-labeling, so clients see the GoHighLevel branding. It does not include SaaS mode or rebilling. And it caps sub-accounts at 3.
API access is limited compared to the Pro plan. If you need advanced API access, white-labeling, or SaaS mode, consider the Unlimited or Pro plans.
| Feature | Starter $97 | Unlimited $297 |
|---|---|---|
| Sub-accounts | Up to 3 | Unlimited |
| White-label | No | Yes |
| SaaS mode | No | Basic |
| Rebilling | No | Yes |
| Branded desktop app | No | Yes |
Does the Starter plan include AI features?
Yes. The Starter plan includes access to the AI Employee, which covers Conversation AI for chat and SMS bots, and Content AI for writing emails, social posts, and images. Usage is billed separately, but the access is included.
This means even at $97 per month, you can run an AI chatbot on your website and generate marketing content inside the platform.
Who is the Starter plan best for?
The Starter plan is best for solo freelancers, new agencies with one or two clients, coaches and consultants who run their own business, and small local service businesses that want one platform instead of many tools.
If you plan to grow past 3 clients quickly, start on the Unlimited plan instead so you do not have to migrate later.
Explore these features hands-on with an extended 30-day free trial.
Frequently asked questions
How many sub-accounts does the GoHighLevel Starter plan include?
The Starter plan includes up to 3 sub-accounts. Each sub-account is a separate client workspace. If you need more, upgrade to the Unlimited plan.
Does the $97 plan include unlimited contacts?
Yes. The Starter plan includes unlimited contacts and unlimited pipelines, even though sub-accounts are capped at 3.
Does the Starter plan include snapshots?
Yes. Snapshots are available on every plan, including the Starter plan, so you can load pre-built account templates.
Can I white-label on the Starter plan?
No. White-labeling requires the Unlimited ($297) or Pro ($497) plan. The Starter plan shows standard branding.
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