GHLPlans
The complete GoHighLevel pricing plan & feature resource

The All-in-One AI Platform for Agencies & Local Businesseswith the GoHighLevel pricing plan guide

Stop paying for nine different tools. GoHighLevel combines CRM, funnels, websites, SMS, email, scheduling, payments, AI employees, and automation into one platform. We give you an extended 30-day trial, free snapshots, and setup guides to launch fast.

  • CRM, funnels, websites & scheduling
  • SMS, email & AI Employee built in
  • Free snapshots + setup guides
Start Your 30-Day Free TrialCompare pricing plans

No credit card needed for the first 30 days · Cancel anytime

app.ghlplans.com/dashboard
GoHighLevel all-in-one platform dashboard showing CRM pipelines, conversations, calendar scheduling, and analytics charts connected together
+38%
Pipeline won
4s
Reply time
9→1
Tools replaced
30K+
Agencies onboarded
$1,000+
Avg. monthly savings
30-Day
Extended free trial
200+
Features in one app
Free Trial Offer

Get 1 Month Free + Free Setup + Free Support + Custom Everything

Start your platform account through our link and get an extended 30-day free trial - plus we'll set up your system, build your first workflow, customize it fully for your brand, and support you for free. See the system working before you commit.

Your savings: ~$98k/yr 30-day extended trial

  • 1 month free on the platform

    Start your account through our link and pay nothing for the first 30 days, no extra cost, ever.

  • Free system setup

    We build your sub-account, apply your branding, and create your first live workflow for you.

  • 15-day free support

    Our team supports you free for 15 days so you're never stuck figuring things out alone.

  • Loom walkthrough

    A recorded walkthrough of your build so you can run and edit everything yourself, anytime.

  • Custom everything

    Funnels, pipelines, branding, and automations tailored to your business and industry.

Claim 1-Month Free Trial

Trial link opens the official platform sign-up with our extended-trial referral applied. No obligation, cancel anytime within 30 days.

See Your Savings

Ours vs Standard
What you getStandardOurs
Extended trial access14 days30 days
Extra free days-+16 days free
Platform trialPaid after 14 days1 month free
Free system setupSelf-serveIncluded
15-day free supportNot includedIncluded
Loom walkthroughNot includedIncluded

+16 days free

Extended trial access vs. the standard 14-day trial

No credit card to start Cancel anytime within 30 days Done-for-you setup included
One platform, every integration

Connects to the tools you already use

GoHighLevel plugs into the payments, calendars, ad platforms, and messaging apps your business runs on, so your data stays in sync without extra software.

StripePayPalGoogle AdsFacebook AdsTwilioMailgunGoogle CalendarOutlookZapierWordPressWhatsAppInstagram

Plus native webhooks, a full REST API, and an app marketplace for custom workflows.

The basics

What Is GoHighLevel? A Simple Explanation

GoHighLevel is an all-in-one sales, marketing, and CRM platform built for agencies, freelancers, and service businesses that want to run everything from a single dashboard.

GoHighLevel (often called GHL) is one software platform that replaces your CRM, funnel builder, email tool, SMS tool, calendar, invoicing app, and course platform. You log in once and run your whole business from there.

One platform, every tool

GoHighLevel (often shortened to GHL) replaces the messy stack of software most businesses juggle every day. Instead of paying for a separate CRM, funnel builder, email tool, SMS tool, calendar, invoicing app, and course platform, you get all of them inside one login. Everything talks to everything else, so a lead captured on a landing page can instantly enter a pipeline, receive an automated text, get booked onto your calendar, and be sent an invoice, without a single Zapier bridge or manual copy-paste.

The platform is cloud-based, so there is nothing to install. You log in from any browser, and your clients can use a branded mobile app to view their messages, appointments, and invoices on the go.

Who it is built for

GoHighLevel was designed first for marketing agencies and freelancers who manage multiple clients, which is why it includes sub-accounts, white-labeling, and SaaS mode. But it has grown into a favorite for coaches, consultants, and local service businesses too, med spas, real estate teams, dental and chiropractic offices, gyms, home services like roofing, HVAC, plumbing and cleaning, solar companies, insurance agents, and law firms.

If your business depends on capturing leads, following up fast, booking appointments, and turning customers into repeat buyers and reviewers, GoHighLevel was built for the way you already work.

The problem it solves

The average small business pays for five to nine different subscriptions, a CRM here, an email tool there, a scheduler, a funnel builder, a review app, a course platform. The bills add up to hundreds or thousands per month, the tools rarely connect, and data gets scattered across logins. GoHighLevel collapses that entire stack into one subscription, with native automations that connect the pieces so nothing falls through the cracks.

The result: lower software costs, faster follow-up, fewer missed leads, and a single source of truth for every contact.

How GHL Plans fits in

GHL Plans is an independent affiliate resource, not the platform company itself. Our job is to make GoHighLevel easier to understand and faster to launch. When you start your trial through us, you get an extended 30-day free trial (longer than the standard public offer), free pre-built snapshots for industries like real estate, home services, med spas, solar, gyms, and chiropractic, plus step-by-step setup guides, ready-made funnels, and done-for-you automations. We help you pick the right GoHighLevel pricing plan and get value from it within days, not months.

Ready to see it in action? Start your extended 30-day trial today.

Start Your 30-Day Free Trial
Why switch

Why Businesses Switch to GoHighLevel

Most teams switch because they are tired of paying for, and logging into, a dozen disconnected tools. GoHighLevel replaces them with one platform and one bill.

Businesses switch to GoHighLevel to cut software costs and connect their tools. One plan starting at $97 per month replaces nine separate apps that often cost $800 to $3,000 or more every month combined.

Tool replacedWhat it didTypical cost
HubSpotCRM & marketing$90-$1,200/mo
ClickFunnelsFunnels & pages$147/mo
MailchimpEmail marketing$13-$350/mo
CalendlyScheduling$10-$50/mo
KajabiCourses & memberships$149-$399/mo
PodiumReviews & messaging$399-$549/mo
ZapierAutomation glue$20-$100/mo
HootsuiteSocial media$99-$249/mo
DocuSignE-signatures$15-$45/mo
Total replaced by one GoHighLevel plan$838-$3,242/mo

Estimated costs are typical published starting-to-mid-tier prices and vary by usage. Your actual savings depend on which tools you currently pay for.

Lower software bills

A single GoHighLevel pricing plan, starting at $97/month, replaces tools that individually cost more than the whole GHL subscription. For many agencies, the savings pay for the platform several times over.

Everything connects

Because CRM, funnels, SMS, email, calendar, and payments live in one system, automations work natively. A new lead can trigger a text, book itself, and pay - with no third-party connectors to break.

Built to scale an agency

Sub-accounts, snapshots, white-labeling, and rebilling mean you can resell GoHighLevel as your own software, turning a tool expense into a recurring revenue stream.

Stop paying for nine tools. Start your extended 30-day trial and consolidate everything today.

Start Your 30-Day Free Trial
All features

Every GoHighLevel Feature, Explained Simply

This is the complete feature breakdown, over 200 capabilities across 12 categories. Use the quick links to jump to any section, or read through to understand the full platform.

CRM & SalesCommunicationAIAutomationWebsitesSchedulingPaymentsMarketingReputationCoursesAgencyReporting
CRM & Sales

CRM & Sales Tools

Capture, organize, and close leads from one dashboard. GoHighLevel's CRM keeps every contact, deal, and task connected so nothing slips through.

CRM & Contact Management

A central database for every lead, customer, and client, with a full activity timeline for each contact so you always know the last thing that happened.

  • Custom fields for any data you want to track
  • Tags and smart lists that update automatically
  • Contact timeline with emails, texts, calls, and notes
  • Bulk import and export of contacts
  • Duplicate detection and merging

Who it helps: Agencies and service businesses that need one source of truth for every prospect and customer.

Example: A roofing company tags every lead by storm zone, then uses a smart list to text all 'hail damage' contacts a same-day inspection offer.

Try this feature free →

Pipelines & Opportunities

Visual drag-and-drop pipelines that show exactly where every deal sits, from new lead to closed-won, across as many pipelines as you need.

  • Multiple pipelines for different services or teams
  • Custom stages with automation triggers per stage
  • Drag-and-drop deal management
  • Probability and value tracking per opportunity
  • Pipeline filters and saved views

Who it helps: Sales teams and agencies managing many deals across different offer types.

Example: A med spa runs separate pipelines for injectables, skincare, and memberships, each with its own follow-up automation when a deal moves stages.

Try this feature free →

Lead Scoring

Automatically rank leads by how engaged or qualified they are, so your team spends time on the contacts most likely to buy.

  • Score based on actions like page visits, form fills, and email opens
  • Custom scoring rules and weights
  • Auto-route high-score leads to reps faster
  • Trigger workflows off score thresholds

Who it helps: High-volume lead businesses and sales teams that need to prioritize follow-up.

Example: A solar installer scores leads higher after they visit the pricing page twice, then auto-assigns those leads to the closest rep for a call.

Try this feature free →

Custom Objects & Associations

Go beyond contacts, create custom objects like properties, vehicles, or projects and link them to the right contacts and deals.

  • Build custom object types for your industry
  • Associate objects with contacts, opportunities, and tasks
  • Custom fields and records per object
  • Use objects in workflows and reporting

Who it helps: Real estate, automotive, and project-based businesses with complex relationships.

Example: A real estate team creates a 'Property' custom object, links each listing to buyer and seller contacts, and triggers showings from the property record.

Try this feature free →

Tasks & Team Management

Assign tasks, calls, and follow-ups to team members, with a unified task list and visibility into who is doing what.

  • Task assignment to specific users
  • Automated task creation from workflows
  • Calendar-style task dashboard
  • User roles and permissions
  • Internal notes and @mentions on contacts

Who it helps: Agencies and teams with multiple reps or virtual assistants handling follow-up.

Example: A chiropractic office auto-creates a 'confirm appointment' task for the front desk whenever a new patient books online.

Try this feature free →
Communication

Unified Communication & Messaging

Talk to leads and customers wherever they are, text, email, phone, social DMs, and web chat, all from one inbox.

Unified Conversations Inbox

Every message, SMS, email, social DMs, web chat, and Google Business messages, lands in one shared inbox your whole team can work from.

  • All channels in a single threaded view
  • Assign conversations to team members
  • Internal notes and @mentions alongside messages
  • Saved replies and snippets
  • Filter by channel, status, or assignee

Who it helps: Agencies and busy service businesses receiving messages across many channels.

Example: A dental office replies to a Google Business message, a Facebook DM, and a text from the same screen, without switching tabs.

Try this feature free →

SMS & MMS Marketing (LC Phone)

Send text and picture messages to contacts at scale using GoHighLevel's built-in phone service, with full compliance controls.

  • Bulk SMS campaigns and broadcasts
  • MMS with images, GIFs, and attachments
  • 10DLC and toll-free number provisioning
  • Keyword opt-in campaigns
  • TCPA consent tracking and opt-out handling

Who it helps: Local service businesses where fast text follow-up wins jobs.

Example: An HVAC company texts a seasonal tune-up offer to all past customers and books 40 appointments in a weekend.

Try this feature free →

Email Marketing (LC Email)

Build, send, and automate email campaigns with a drag-and-drop builder and built-in deliverability through LC Email.

  • Drag-and-drop email builder with templates
  • A/B subject line and content testing
  • Automated drip and nurture sequences
  • Broadcast and scheduled sends
  • Open, click, and bounce tracking

Who it helps: Coaches, course creators, and agencies running nurture sequences.

Example: A consultant runs a 5-day email nurture that automatically books a discovery call for anyone who clicks a specific link.

Try this feature free →

Voice Calls, Tracking & Power Dialer

Make and receive calls inside GoHighLevel, record them, drop voicemails, and power-dial through a list without manual dialing.

  • In-app calling with call tracking numbers
  • Call recording and transcription
  • Pre-recorded voicemail drops
  • Power dialer for list calling
  • Inbound call routing and round-robin

Who it helps: Sales teams and high-volume outbound businesses.

Example: A real estate ISA team power-dials 200 leads a morning, drops a voicemail on no-answers, and logs every call to the contact timeline automatically.

Try this feature free →

Missed Call Text-Back

When you miss a call, the contact instantly gets an automatic text so they know you saw it and don't call a competitor.

  • Instant auto-text on any missed call
  • Customizable message per business or number
  • Option to include a booking link
  • Works on all tracked numbers

Who it helps: Any business that can't always answer the phone immediately.

Example: A plumber on a job misses a call; the caller gets a text within seconds with a link to book, and the job is saved instead of lost.

Try this feature free →

Social & WhatsApp Messaging

Connect Facebook, Instagram, Google Business Profile, and WhatsApp so DMs from all of them flow into your unified inbox.

  • Facebook and Instagram Messenger integration
  • Google Business Profile messaging
  • WhatsApp Business messaging
  • Reply from the unified inbox
  • Automated responses and routing

Who it helps: Businesses getting DMs across social platforms who want one place to reply.

Example: A gym auto-replies to every Instagram DM with class times and a booking link, then routes serious leads to a sales rep.

Try this feature free →

Website Chat Widget

Add a live chat widget to your GoHighLevel site or any connected site that captures visitors as contacts and can be AI-powered.

  • Embeddable chat widget on any page
  • Captures visitor info as contacts
  • Hand-off to AI Conversation bot or human
  • Custom styling and positioning
  • Works with custom domains

Who it helps: Any business with a website that wants to convert visitors into leads.

Example: A med spa's chat widget answers pricing questions at 2am, books the consultation, and creates a contact, all while the office is closed.

Try this feature free →
AI Features

AI Employee & Artificial Intelligence

GoHighLevel's AI Employee suite handles conversations, calls, content, and even workflow building, automating the work of a front desk and a marketing assistant.

AI Employee Overview

AI Employee is GoHighLevel's suite of artificial intelligence tools that act like a team member, answering, writing, calling, and building for you around the clock.

  • Bundled AI tools under one subscription
  • Works across SMS, chat, voice, and content
  • Configurable persona and knowledge base
  • Usage-based billing with rebilling for clients

Who it helps: Agencies and businesses that want to automate front-desk and marketing work without hiring.

Example: A small law firm uses AI Employee to answer after-hours questions, draft social posts, and qualify leads, the work of two staff members for a flat fee.

Try this feature free →

Conversation AI

An AI chat and SMS bot that answers questions, qualifies leads, and books appointments from your knowledge base, on chat, text, and social.

  • Trained on your FAQs, site, and docs
  • Answers across web chat, SMS, and social DMs
  • Books appointments directly into calendars
  • Human hand-off when needed
  • Suggested vs. auto-reply modes

Who it helps: Businesses that get a lot of repetitive questions and want instant responses.

Example: A med spa's bot answers 'how much is Botox?' instantly, checks the calendar, and books the consult before the lead loses interest.

Try this feature free →

Voice AI

An AI phone agent that can answer inbound calls, hold a natural conversation, book appointments, and handle FAQs, sounding like a real receptionist.

  • Answers inbound calls with natural voice
  • Books appointments and answers FAQs
  • Routes or transfers calls when needed
  • Transcribes and logs every call
  • Custom voice and persona

Who it helps: Businesses that miss calls or need a 24/7 front desk.

Example: A plumbing company's Voice AI answers after-hours emergency calls, books the earliest slot, and texts the on-call technician.

Try this feature free →

Content AI

Generate marketing copy, blog posts, social media content, and images inside GoHighLevel using built-in AI writing tools.

  • Write emails, ads, and landing page copy
  • Generate social media posts and captions
  • Create AI images for campaigns
  • Blog and long-form content generation
  • Brand voice customization

Who it helps: Marketers, agencies, and solo business owners who need content fast.

Example: A freelancer generates a month of social posts for a gym client in minutes, then schedules them all from the social planner.

Try this feature free →

Workflow AI / AI Builder

Describe what you want to automate in plain English and AI builds the workflow for you, triggers, actions, and conditions included.

  • Natural-language workflow generation
  • Auto-selects triggers and actions
  • Editable after generation
  • Speeds up complex automation builds

Who it helps: Users who find workflow builders intimidating or want to move faster.

Example: A coach types 'send a welcome email, wait 2 days, then text a booking link' and AI assembles the full workflow in seconds.

Try this feature free →

Funnel AI / AI Website Builder

Generate complete funnels and websites from a prompt, AI writes the copy, picks the layout, and assembles the pages for you to refine.

  • Prompt-to-funnel generation
  • AI-written page copy
  • Industry-aware templates
  • Editable in the visual builder
  • Custom domain ready

Who it helps: New users and agencies that want a fast starting point instead of a blank page.

Example: A new consultant describes their offer and gets a complete 3-page funnel with copy, form, and booking, live in an afternoon.

Try this feature free →

Reviews AI

Automatically draft and post replies to customer reviews, so every review, positive or negative, gets a thoughtful response without manual effort.

  • Auto-replies to new reviews
  • Tone-adjustable responses
  • Works across Google and Facebook reviews
  • Human approval mode available

Who it helps: Local businesses that get reviews but struggle to respond to all of them.

Example: A restaurant gets 15 new Google reviews a week; Reviews AI thanks each reviewer personally, freeing the owner's time.

Try this feature free →
Automation

Workflows & Automation

Automate the repetitive work, follow-up, reminders, nurture, and routing, so every lead gets a perfect response every time, instantly.

Workflow Builder

A visual builder to automate anything, trigger an action when something happens, branch with if/else logic, and wait between steps.

  • Triggers from forms, calls, texts, stage changes, and more
  • Actions: send SMS/email, update contact, create task, add to pipeline
  • If/else branching and conditional logic
  • Wait steps with time delays
  • Multi-step nurture and follow-up sequences

Who it helps: Any business that wants leads followed up automatically and consistently.

Example: A real estate agent's workflow sends an instant text on new lead, emails a listing packet after 5 minutes, and creates a call task if no reply in 2 days.

Try this feature free →

Drip Campaigns & Nurture Sequences

Send a timed series of messages, email, SMS, or both, that nurtures leads over days or weeks until they're ready to buy.

  • Time-delayed multi-step sequences
  • Mixed email and SMS steps
  • Branch based on engagement
  • Exit and entry conditions
  • Reusable across campaigns

Who it helps: Coaches, consultants, and businesses with longer sales cycles.

Example: A consultant runs a 14-day nurture that educates leads, shares testimonials, and ends with a booking link, converting cold leads on autopilot.

Try this feature free →

Trigger Links

Special tracked links that fire a workflow the moment a contact clicks them, letting you automate based on specific interest.

  • Generate tracked links for any URL
  • Trigger workflows on click
  • Tag contacts by what they clicked
  • Use in emails, texts, and social bios

Who it helps: Marketers who want to segment and follow up based on what a lead shows interest in.

Example: A gym sends a trigger link for 'personal training info'; anyone who clicks gets auto-tagged and texted a PT offer within minutes.

Try this feature free →

Webhooks, API & Integrations

Connect GoHighLevel to anything else with webhooks, a full API, and a marketplace of native and Zapier-style integrations.

  • Inbound and outbound webhooks
  • Full REST API for contacts, opportunities, and more
  • Native app marketplace integrations
  • Zapier and Make connectivity
  • Custom field sync

Who it helps: Agencies and technical users connecting GHL to other software.

Example: An agency syncs GoHighLevel contacts to a client's custom reporting tool via webhook so dashboards update in real time.

Try this feature free →
Websites & Funnels

Websites, Funnels & Pages

Build landing pages, full websites, funnels, forms, and quizzes, all connected to your CRM so every visitor action becomes a tracked contact.

Funnel Builder & Templates

A drag-and-drop funnel builder with hundreds of proven templates for lead capture, webinars, sales, and booking, no code required.

  • Drag-and-drop page editor
  • Hundreds of industry funnel templates
  • Opt-in, sales, webinar, and booking funnels
  • Mobile-responsive by default
  • Custom domains and tracking

Who it helps: Marketers, coaches, and agencies that build lead-capture and sales funnels.

Example: A coach launches a webinar funnel with registration, reminder emails, replay page, and an order form, all from one template.

Try this feature free →

Website Builder

Build full multi-page websites with the same drag-and-drop editor, hosted on GoHighLevel or your custom domain.

  • Multi-page website builder
  • SEO settings per page
  • Custom domains and SSL
  • Global styles and headers/footers
  • Mobile and tablet editing views

Who it helps: Businesses that want a site that's connected to their CRM and automations.

Example: A med spa builds its full website in GHL so every form submission becomes a contact that enters an automation, no separate site tool.

Try this feature free →

Blogs

Publish SEO-friendly blog posts directly on your GoHighLevel website with categories, authors, and scheduling.

  • Built-in blog CMS
  • Categories, tags, and authors
  • Scheduled publishing
  • SEO meta per post
  • RSS feed support

Who it helps: Content-driven businesses and agencies doing SEO for clients.

Example: A marketing agency publishes weekly SEO articles for each client inside their GHL site, driving organic traffic straight into funnels.

Try this feature free →

WordPress Hosting

Host and manage WordPress sites from inside GoHighLevel, connecting your existing WP site to the CRM and automations.

  • Managed WordPress hosting
  • One-click WP installs
  • Connect WP forms to GHL contacts
  • Single dashboard for sites and CRM
  • SSL and automatic updates

Who it helps: Businesses already on WordPress that want CRM integration without migrating.

Example: A law firm keeps its WordPress site but connects every contact form to GoHighLevel so leads enter the CRM and pipeline automatically.

Try this feature free →

Order Forms, Upsells & Downsells

Sell with high-converting order forms and add one-click upsells and downsells to increase average order value.

  • Custom order forms with payment integration
  • One-click upsells after purchase
  • Downsell offers on decline
  • Bump offers on checkout
  • Coupons and quantity controls

Who it helps: E-commerce, info-product, and course sellers maximizing revenue per buyer.

Example: A fitness coach sells a $47 program, then offers a one-click $197 upsell, capturing extra revenue from 30% of buyers.

Try this feature free →

Custom Domains

Host your funnels, websites, and member areas on your own branded domain with automatic SSL.

  • Unlimited custom domains (Unlimited plan)
  • Automatic SSL provisioning
  • Subdomain support
  • DNS management
  • White-label client domains

Who it helps: Agencies and businesses that need branded, professional URLs.

Example: An agency sets up each client on their own domain, client.agency.com, so everything looks fully branded.

Try this feature free →

Forms, Surveys & Quizzes

Build multi-step forms, surveys, and quizzes with conditional logic that qualify leads and route them based on answers.

  • Multi-step forms with progress bars
  • Conditional logic and branching
  • Surveys and scored quizzes
  • File uploads
  • Auto-tag and route based on answers

Who it helps: Businesses that need to qualify leads before booking or quoting.

Example: A solar company uses a 4-step quiz to estimate savings, then routes high-fit leads to a rep and sends others a nurture sequence.

Try this feature free →
Scheduling

Appointment Scheduling

Let clients book themselves, get reminded, and reschedule, while your calendar stays synced and no-shows get followed up automatically.

Calendars & Booking

A full scheduling system with round-robin, class booking, and service menus, letting contacts self-book the right appointment with the right person.

  • Round-robin and team-based booking
  • Class and group booking
  • Service menus with durations and buffers
  • Custom availability per user
  • Embeddable booking links and widgets

Who it helps: Service businesses and teams that book appointments with clients.

Example: A med spa offers a service menu where patients pick 'Botox 30 min' or 'Facial 60 min' and get booked with the right provider automatically.

Try this feature free →

Reminders, Confirmations & No-Show Follow-Up

Automatically remind clients before appointments, ask for confirmation, and follow up with no-shows to rebook, reducing wasted slots.

  • Automated SMS and email reminders
  • Confirmation requests before appointments
  • No-show detection and rebooking workflows
  • Custom reminder timing per calendar
  • Reschedule and cancel links

Who it helps: Any appointment-based business that loses revenue to no-shows.

Example: A chiropractor's system texts a reminder 24 hours out, asks for confirmation, and auto-texts a rebooking link if the patient no-shows.

Try this feature free →

Google & Outlook Calendar Sync

Two-way sync with Google and Outlook calendars so GoHighLevel never double-books and your personal calendar stays accurate.

  • Two-way Google Calendar sync
  • Two-way Outlook sync
  • Real-time availability updates
  • Block personal calendar times
  • Multiple calendar support

Who it helps: Anyone who uses Google or Outlook for personal scheduling.

Example: A consultant's GHL booking page shows real availability that accounts for meetings already on their Google Calendar.

Try this feature free →
Payments & Sales Tools

Payments & Sales Tools

Take payments, send invoices, run a store, and close deals with e-signed contracts, all without leaving GoHighLevel.

Payments (Stripe, PayPal, NMI, Authorize.net)

Accept payments natively through major processors, no separate payment tool, with cards, wallets, and recurring billing.

  • Stripe, PayPal, NMI, and Authorize.net integrations
  • One-time and recurring payments
  • Card and wallet acceptance
  • Surcharge and fee options
  • Payment links and Text2Pay

Who it helps: Any business collecting payments for services, products, or subscriptions.

Example: A gym sells memberships with recurring monthly billing through Stripe, all tracked inside the same CRM as the member's contact record.

Try this feature free →

Invoices, Estimates & Text2Pay

Send professional invoices and estimates, and let customers pay by clicking a link in a text, speeding up collections.

  • Branded invoices and estimates
  • Text2Pay payment links via SMS
  • Auto and recurring invoices
  • Partial payments and deposits
  • Payment status tracking

Who it helps: Service businesses and contractors that bill after the job.

Example: A roofer texts a Text2Pay invoice the moment a job finishes; the customer pays from their phone before the crew leaves the driveway.

Try this feature free →

E-commerce Store & Products

Run a full online store with products, inventory, categories, and a shopping cart, hosted inside GoHighLevel.

  • Product catalog with variants
  • Inventory and stock tracking
  • Shopping cart and checkout
  • Categories and collections
  • Shipping and tax rules

Who it helps: Product sellers and businesses with physical or digital goods.

Example: A skincare brand runs its entire store in GHL, with every order creating a contact and triggering a post-purchase review request.

Try this feature free →

Proposals, Documents & E-Signatures

Create proposals and contracts with legally binding e-signatures, sent and tracked right from the CRM.

  • Document and proposal builder
  • Legally binding e-signatures
  • Templates for contracts and proposals
  • Signing status notifications
  • Auto-advance pipeline on signature

Who it helps: B2B services, agencies, and consultants that send proposals and contracts.

Example: An agency sends a proposal; the moment the client signs, the deal auto-moves to 'closed-won' and an onboarding workflow fires.

Try this feature free →

Coupons & Subscriptions

Offer discount coupons and run subscription products with recurring billing, trials, and dunning management.

  • Percentage and fixed-amount coupons
  • Subscription products with trials
  • Recurring billing cycles
  • Failed-payment retry (dunning)
  • Pause and upgrade options

Who it helps: Membership and subscription businesses.

Example: A coaching business offers a 7-day trial subscription with a 20% launch coupon, then bills monthly with automatic retry on failed charges.

Try this feature free →
Marketing

Marketing & Lead Generation

Plan social, run ads, track attribution, manage affiliates, and capture leads with QR codes, all feeding one connected CRM.

Social Media Planner

Plan, create, and schedule social media posts across platforms from one calendar, with AI-assisted content generation.

  • Schedule to Facebook, Instagram, and more
  • Drag-and-drop content calendar
  • AI-assisted post creation
  • Image and video attachments
  • Bulk upload via CSV

Who it helps: Agencies and businesses managing social content for one or many brands.

Example: A freelancer schedules a month of posts for three clients in one afternoon, all from the social planner calendar.

Try this feature free →

Ads Manager (Facebook & Google)

Create and manage Facebook and Google ad campaigns, and track lead sources, from inside GoHighLevel.

  • Facebook and Google ad creation
  • Lead form sync to CRM
  • Audience and budget management
  • Ad performance tracking
  • Attribution to appointments and sales

Who it helps: Businesses running paid ads that want leads to flow straight into the CRM.

Example: A med spa runs a Facebook lead ad; every submission becomes a GHL contact that gets an instant text and booking link.

Try this feature free →

Attribution & Lead Source Tracking

See exactly where every lead came from and which sources drive appointments and revenue, not just clicks.

  • Lead source attribution per contact
  • Track from first touch to sale
  • ROI by channel and campaign
  • UTM and form-source tracking
  • Revenue tied back to sources

Who it helps: Marketers and agencies that need to prove what's actually working.

Example: An agency shows a client that Google Ads drove 40 leads but organic SEO drove the most paying customers, and shifts budget accordingly.

Try this feature free →

Affiliate Manager

Run your own affiliate or referral program inside GoHighLevel, tracking partners, commissions, and payouts.

  • Affiliate signup and tracking
  • Commission rules and tiers
  • Affiliate dashboard and links
  • Payout reporting
  • Integration with your funnels and products

Who it helps: Course creators, agencies, and businesses with referral or partner programs.

Example: A course creator lets affiliates promote a launch, tracks every sale back to the right partner, and pays commissions automatically.

Try this feature free →

QR Codes

Generate branded QR codes that send people to funnels, forms, reviews, or booking pages, great for print and in-store.

  • Generate QR codes for any link
  • Custom styling and logos
  • Track scans as lead sources
  • Use on flyers, signs, and table cards
  • Dynamic destination updates

Who it helps: Local businesses with physical locations or print marketing.

Example: A restaurant puts a QR code on tables linking to a review request; scans are tracked and happy diners leave Google reviews.

Try this feature free →

Email Verification

Verify email addresses to reduce bounces and protect your sender reputation before you send.

  • Bulk email verification
  • Real-time form verification
  • Bounce risk scoring
  • Invalid and disposable email detection
  • Protects deliverability

Who it helps: Any business sending email at scale.

Example: An agency verifies a 10,000-contact list before a big launch, removing invalid emails and keeping deliverability high.

Try this feature free →
Reputation

Reputation Management

Automatically collect reviews, monitor them across platforms, and showcase your reputation, turning happy customers into your best marketing.

Review Requests (SMS & Email)

Automatically ask happy customers for reviews at the perfect moment, by text or email, to grow your online reputation.

  • Automated review requests after appointments or purchases
  • SMS and email delivery
  • Multi-platform (Google, Facebook)
  • Smart timing and filtering
  • Negative-feedback routing before public review

Who it helps: Local businesses whose next customer checks reviews first.

Example: A chiropractor's system texts a review request 2 hours after an appointment; happy patients leave Google reviews, boosting local rankings.

Try this feature free →

Review Monitoring & Widgets

Monitor reviews across platforms, respond from one place, and display review widgets on your website for social proof.

  • Aggregate reviews from Google and Facebook
  • Respond to reviews in-app
  • Embeddable review widgets and badges
  • Star rating display on site
  • Review alerts and notifications

Who it helps: Businesses that want to showcase and manage reputation in one place.

Example: A med spa shows a live 4.9-star widget on its homepage and responds to every new review the same day.

Try this feature free →

Business Listings

Manage and sync your business listings across directories so your name, address, and phone number stay consistent everywhere.

  • Sync listings across directories
  • Consistent NAP data
  • Manage multiple locations
  • Listing status monitoring
  • Improved local SEO

Who it helps: Multi-location businesses and local SEO-focused agencies.

Example: A cleaning company with 5 locations keeps all listings accurate and consistent, helping each rank in local map results.

Try this feature free →
Courses & Community

Courses, Memberships & Community

Sell courses, run memberships, host communities, and give clients a branded portal, replacing Kajabi-style tools entirely.

Memberships & Courses

Build and sell online courses and memberships with drip content, video hosting, quizzes, and completion certificates.

  • Course and membership builder
  • Drip and scheduled content release
  • Video and file hosting
  • Quizzes and assessments
  • Completion certificates

Who it helps: Coaches, educators, and creators selling knowledge online.

Example: A fitness coach sells a 12-week program that drips one module per week, with quizzes and a certificate on completion.

Try this feature free →

Communities

Run a private community with groups, discussions, and member interaction, keeping your audience engaged inside your platform.

  • Private community spaces
  • Groups and discussion topics
  • Member profiles and messaging
  • Moderation tools
  • Tied to memberships and courses

Who it helps: Creators and coaches building a community around their offer.

Example: A consultant runs a paid community where members ask questions and share wins, increasing retention and referrals.

Try this feature free →

Client Portal

Give clients a branded portal to access their files, appointments, invoices, and courses in one organized place.

  • Branded client login portal
  • Access to courses, files, and invoices
  • Appointment viewing and booking
  • Mobile app access
  • White-label ready

Who it helps: Agencies and service businesses that want a professional client experience.

Example: An agency gives each client a portal where they see their campaign reports, invoices, and booked calls, all branded with the agency's logo.

Try this feature free →
Agency Features

Agency, White-Label & SaaS

Everything an agency needs to resell GoHighLevel as their own, white-labeling, SaaS mode, rebilling, sub-accounts, and one-click snapshots.

White-Label Branding

Make GoHighLevel look like your own software, your logo, your domain, your colors, and your branded login page.

  • Custom logo and branding
  • Branded domain and login page
  • Custom colors and theme
  • Your own support email
  • Remove GoHighLevel branding

Who it helps: Agencies that want to resell the platform as their own product.

Example: An agency launches 'Acme CRM', clients never see the GoHighLevel name and believe it's the agency's own software.

Try this feature free →

Branded Mobile App

Give clients a mobile app branded with your logo, via the LeadConnector app or a fully custom published app.

  • LeadConnector white-label app
  • Custom published app (App Store/Play)
  • Push notifications
  • Messaging and booking on mobile
  • Client portal access

Who it helps: Agencies whose clients need mobile access to messages and appointments.

Example: A med spa client opens the agency's branded app to see patient messages, bookings, and invoices from their phone.

Try this feature free →

SaaS Mode & Configurator

Resell GoHighLevel as a subscription product with SaaS mode, set your own pricing tiers, features, and plans with the SaaS configurator.

  • Sell the platform as your own SaaS
  • Tiered pricing and plan creation
  • Feature gating per tier
  • Self-serve client signup
  • Recurring revenue from reselling

Who it helps: Agencies building a software-as-a-service business on top of GHL.

Example: An agency offers 'Starter, Pro, Elite' tiers at $97/$197/$297 and onboards clients who sign up and pay entirely self-serve.

Try this feature free →

Rebilling (SMS, Email, AI Usage)

Mark up and pass through the usage costs, SMS, email, and AI, to your clients, turning platform expenses into profit.

  • Markup on SMS and email usage
  • Markup on AI Employee usage
  • Automatic client invoicing for usage
  • Per-client rate setting
  • Usage reporting

Who it helps: Agencies that want to profit from client usage, not just subscriptions.

Example: An agency pays $0.01 per text and rebills clients at $0.03, profiting on every message clients send.

Try this feature free →

Sub-Account Management

Create and manage a sub-account for each client, separate data, branding, and users, all from one agency dashboard.

  • Unlimited or capped sub-accounts by plan
  • Per-client data isolation
  • Agency-wide oversight dashboard
  • Bulk actions across accounts
  • Per-account permissions

Who it helps: Agencies managing multiple clients in one system.

Example: An agency with 50 clients opens each as a sub-account, managing all snapshots, billing, and reporting from one login.

Try this feature free →

Snapshots

Snapshots are one-click account templates that copy funnels, workflows, pipelines, and settings into a new account instantly.

  • Pre-built industry snapshots
  • Create your own reusable snapshots
  • One-click apply to new sub-accounts
  • Copy funnels, workflows, and pipelines
  • Speeds client onboarding massively

Who it helps: Agencies that want to onboard new clients in minutes, not weeks.

Example: An agency loads its 'Real Estate' snapshot into a new client's account and they're live with funnels and automations the same day.

Try this feature free →
Reporting

Reporting & Analytics

See exactly how your business, and every client, is performing with custom dashboards and detailed pipeline, call, and appointment reports.

Custom Dashboards

Build dashboards with custom widgets that show the metrics that matter, leads, calls, appointments, revenue, in real time.

  • Drag-and-drop dashboard widgets
  • Custom KPIs and metrics
  • Real-time data updates
  • Per-user and per-account dashboards
  • Exportable reports

Who it helps: Agencies and businesses that want visibility into performance at a glance.

Example: An agency builds a client dashboard showing leads, bookings, and revenue, shared via a live link so the client always sees progress.

Try this feature free →

Pipeline, Call & Appointment Reports

Detailed reports on pipeline activity, call outcomes, and appointment metrics, so you can see what's converting and what's not.

  • Pipeline value and conversion reports
  • Call volume, duration, and outcome tracking
  • Appointment and no-show reporting
  • Ad spend and ROI reports
  • Date-range and team filtering

Who it helps: Sales managers and agencies tracking team and campaign performance.

Example: A sales manager sees that calls under 2 minutes rarely convert and coaches reps to slow down, improving close rates.

Try this feature free →

Agency Reporting

Roll-up reporting across all your sub-accounts so you can see agency-wide performance and compare clients side by side.

  • Cross-account aggregate reporting
  • Per-client performance comparison
  • Agency-level KPIs
  • White-label client report sharing
  • Scheduled email reports

Who it helps: Agencies that need to report across many clients at once.

Example: An agency sends each client an automated weekly report and reviews an agency-wide dashboard every Monday to spot underperformers.

Try this feature free →

That's 200+ features in one platform. Start your extended 30-day trial and explore them all, no credit card needed.

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How it works

How GoHighLevel Works, Step by Step

The entire customer journey, from first click to five-star review, runs inside one connected system. Here is the flow that turns strangers into paying, reviewing customers.

GoHighLevel works in six connected steps: capture a lead, add it to a pipeline, send automatic follow-up, book an appointment, close the sale, then request a review. Each step triggers the next without manual work.

1. Capture the lead

A visitor fills out a form, clicks an ad, scans a QR code, or messages your chat widget. GoHighLevel instantly creates a contact record with full source tracking, so you know exactly where every lead came from.

2. Add to pipeline

The new contact is automatically dropped into the right pipeline and stage, tagged by source or service, and assigned to the correct rep, no manual data entry required.

3. Auto follow-up

A workflow fires instantly: a welcome text, an email with details, and a series of timed nurture messages. Speed-to-lead happens in seconds, not hours, so you beat competitors to the conversation.

4. Book the appointment

The lead clicks a booking link and self-schedules onto your synced calendar. Confirmations, reminders, and reschedule options go out automatically, and no-shows get a rebooking text.

5. Close the sale

Send a proposal or contract with e-signature, or an order form with payment. The moment they sign or pay, the deal moves to closed-won and an onboarding workflow kicks off.

6. Request a review

After the appointment or delivery, an automated review request goes out by text or email. Happy customers leave Google reviews, boosting your local rankings and bringing in the next lead.

📊 Infographic suggestion: a horizontal 6-step flow diagram showing the journey above - Lead → Pipeline → Follow-up → Appointment → Sale → Review, with icons and connecting arrows. Place it here to visualize the full automation loop.

Set up this exact flow in minutes with our free snapshots. Start your 30-day trial today.

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Industries

Industries That Use GoHighLevel

GoHighLevel is flexible enough to serve almost any business that depends on leads, appointments, and follow-up. Here's how the most common industries put it to work.

Marketing Agencies

Agencies are GoHighLevel's original audience. Sub-accounts let you manage every client in one login, snapshots let you clone a winning setup across new clients in minutes, and white-labeling plus SaaS mode let you resell the platform as your own software. Rebilling turns SMS, email, and AI usage into profit, while agency reporting rolls up performance across all clients. For agencies, GHL isn't just a tool, it's a productized service and a recurring revenue engine.

Real Estate

Real estate teams use GoHighLevel to capture leads from listings and ads, instantly text new prospects, and nurture buyers and sellers with automated drip campaigns. Custom objects track properties and link them to buyer and seller contacts. Round-robin calendars distribute leads to agents fairly, and pipeline automations follow up at every stage, from inquiry to showing to closing, so no lead goes cold.

Med Spas

Med spas rely on GoHighLevel for service-menu booking, automated appointment reminders, and no-show follow-up that recovers lost revenue. SMS marketing promotes seasonal offers, review requests build a strong Google reputation, and before-and-after galleries on GHL-built websites convert visitors. The unified inbox handles Google, Instagram, and text messages from one screen.

Dental

Dental practices use GoHighLevel to reduce no-shows with automated reminders, re-activate inactive patients with recall campaigns, and collect reviews after visits. Online booking syncs with the practice calendar, and two-way texting handles confirmations and reschedules, freeing front-desk staff and keeping the schedule full.

Chiropractors

Chiropractors automate new-patient onboarding from online booking through intake forms and reminders. Care-plan nurture sequences educate patients between visits, review requests build local trust, and missed-call text-back ensures no prospective patient is lost when the front desk is busy. Recurring appointment reminders keep treatment plans on track.

Gyms & Fitness

Gyms use GoHighLevel to run lead campaigns for trials and memberships, automate follow-up to convert trial members, and manage recurring subscriptions with built-in payments. Challenge funnels with upsells boost average revenue per member, community features keep members engaged, and win-back campaigns re-engage cancelled members with targeted offers.

Home Services (Roofing, HVAC, Plumbing, Cleaning)

Home service businesses live and die by speed-to-lead. GoHighLevel texts every new lead instantly, routes jobs to the right technician, and sends Text2Pay invoices the moment work finishes, so payment happens before the crew leaves. Missed-call text-back captures after-hours emergency calls, review requests build the local reputation that wins the next job, and seasonal SMS campaigns keep slow seasons busy.

Solar

Solar companies use GoHighLevel to capture and qualify leads with multi-step quizzes that estimate savings, score lead quality, and route high-fit prospects to reps for fast follow-up. Long sales-cycle nurture sequences keep prospects warm through permitting and installation, and attribution reporting shows which ad sources actually produce installed systems, not just clicks.

Coaches & Consultants

Coaches and consultants build authority with GHL websites and blogs, capture leads with lead-magnet funnels, and book discovery calls with synced calendars. Email nurture sequences warm prospects, proposals and e-signed contracts close deals, and membership and course features deliver the actual coaching, all in one platform instead of a scattered stack.

Insurance

Insurance agents use GoHighLevel to capture quote requests, automate follow-up across policies, and nurture prospects through renewal cycles. Quote forms with conditional logic route leads to the right agent, SMS reminders reduce lapsed policies, and review requests build the trust that wins referrals in a relationship-driven industry.

Law Firms

Law firms use GoHighLevel to capture case inquiries, automate intake with conditional forms, and follow up with potential clients instantly, critical in a competitive legal market. Consultation booking syncs with attorney calendars, secure document collection speeds up onboarding, and nurture sequences keep prospects engaged until they're ready to retain.

E-Commerce

E-commerce brands run their store, email and SMS marketing, and post-purchase automations inside GoHighLevel. Abandoned-cart texts recover lost sales, order forms with one-click upsells lift average order value, review requests turn buyers into advocates, and every order creates a contact that feeds loyalty and win-back campaigns, replacing a stack of separate e-commerce apps.

See how GoHighLevel fits your industry. Start your extended 30-day trial with a free industry snapshot.

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Pricing plans

GoHighLevel Pricing Plans Compared

Three agency plans, all with a 30-day free trial. Here is exactly what each GoHighLevel pricing plan includes so you can pick the right one.

GoHighLevel has three plans: Agency Starter at $97 per month, Agency Unlimited at $297 per month, and Agency Pro at $497 per month. Every plan includes a 30-day free trial and no credit card is needed to start.

Agency Starter

$97/month

Best for: Solo entrepreneurs, freelancers with 1 to 2 clients, small agencies

  • Up to 3 sub-accounts
  • Complete CRM
  • Unlimited contacts & pipelines
  • Email & SMS marketing
  • Funnel & website builder
  • Appointment scheduling
  • AI Employee access
  • Reputation management
  • 30-Day Free Trial
Start 30-Day Free Trial
Most Popular

Agency Unlimited

$297/month

Best for: Growing agencies (3+ clients), consultants, businesses ready for white-labeling

  • Everything in Starter
  • Unlimited sub-accounts
  • Advanced automation
  • White-label capabilities
  • Branded desktop app
  • SaaS mode (basic)
  • Advanced reporting
  • Priority support
  • 30-Day Free Trial
Start 30-Day Free Trial

Agency Pro

$497/month

Best for: Established SaaS businesses, agencies with 20+ clients

  • Everything in Unlimited
  • Full SaaS automation
  • Advanced rebilling
  • SaaS configurator (tiered pricing)
  • Custom branded mobile apps
  • Advanced API access
  • Dedicated account support
  • Priority training
  • 30-Day Free Trial
Start 30-Day Free Trial

Prices are set by HighLevel and may change. Check the official site for the latest pricing.

FeatureStarter ($97)Unlimited ($297)Pro ($497)
Sub-accountsUp to 3UnlimitedUnlimited
Contacts & pipelinesUnlimitedUnlimitedUnlimited
Email & SMS marketingYesYesYes
Funnel & website builderYesYesYes
AI Employee accessYesYesYes
Advanced automationNoYesYes
White-label capabilitiesNoYesYes
Branded desktop appNoYesYes
SaaS modeNoBasicFull + configurator
Advanced rebillingNoNoYes
Custom branded mobile appsNoNoYes
Advanced API accessNoNoYes
Dedicated account supportNoNoYes

Which GoHighLevel pricing plan is right for you?

Choose Agency Starter ($97/month) if you're a solo entrepreneur, freelancer, or brand-new agency with just one or two clients. You get the complete CRM, unlimited contacts and pipelines, email and SMS marketing, the funnel and website builder, scheduling, AI Employee access, and reputation management, everything you need to run your own business or serve a couple of clients. The only real limit is three sub-accounts, so it's perfect when you're starting out and want to keep costs low without sacrificing core features.

Choose Agency Unlimited ($297/month) the moment you have three or more clients, or you're serious about white-labeling and reselling. Unlimited sub-accounts means you never outgrow the plan, and you gain advanced automation, white-label branding, the branded desktop app, basic SaaS mode, advanced reporting, and priority support. For most growing agencies, this is the sweet spot of value, it's the plan the majority of serious agencies land on.

Choose Agency Pro ($497/month) if you're running an established SaaS business or an agency with 20+ clients and want to fully productize. Pro adds full SaaS automation with the SaaS configurator for tiered pricing, advanced rebilling so you profit from client usage, custom branded mobile apps, advanced API access, dedicated account support, and priority training. It's the plan for agencies that have turned GoHighLevel into their core product and revenue engine.

Not sure? Start with the 30-day free trial on any plan, explore the features, and upgrade or downgrade anytime, there's no lock-in.

Every plan includes a 30-day free trial. Pick yours and start today, no credit card needed.

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What you get

What You Get From GHL Plans

We don't just point you to a trial and disappear. Here's everything included when you start your GoHighLevel journey through us.

Extended 30-day free trial

Start with a longer trial than the standard public offer, 30 full days to explore every feature, build your funnels, and test automations before you pay a cent. No credit card needed to begin.

Free GHL snapshots

Get one-click account templates for real estate, home services, med spas, solar, gyms, chiropractic, massage therapy, and more. Each snapshot loads pre-built funnels, pipelines, workflows, and automations so you're not starting from a blank account.

Step-by-step setup guides

Plain-English walkthroughs take you from signup to your first live funnel, covering domain setup, phone number provisioning, workflow building, and client onboarding. Built for beginners, not developers.

Ready-made funnels & websites

Skip the blank-page paralysis. We provide proven funnel and website templates you can load, customize, and launch in an afternoon, designed to convert for your industry.

Client-getting scripts

Done-for-you SMS, email, and sales scripts you can drop straight into your campaigns, from cold outreach to follow-up to reactivation, written to sound human and convert.

Done-for-you automations

Pre-built workflows for the most common automations, speed-to-lead follow-up, appointment reminders, no-show recovery, review requests, and nurture sequences, so the hard part is already done.

Connect on LinkedIn

Tips, updates, and agency growth strategies.

Watch on YouTube

Step-by-step setup and feature walkthroughs.

Start Your 30-Day Free Trial

Get your extended trial, free snapshots, and all the resources above.

Honest review

GoHighLevel Pros and Cons

No tool is perfect. Here is an honest look at where GoHighLevel shines and where it has room to grow, so you can decide with your eyes open.

GoHighLevel's biggest pros are replacing up to nine tools and saving $800 to $3,000 a month. Its main con is a learning curve for beginners, since it does so much in one place.

Pros

  • Replaces 5 to 9 separate tools with one platform, often saving $800-$3,000+ per month.
  • Native automations connect CRM, funnels, SMS, email, scheduling, and payments, no Zapier glue required.
  • AI Employee handles conversations, calls, content, and workflow building around the clock.
  • Agency features, white-label, SaaS mode, rebilling, snapshots, let you resell it as your own software.
  • One subscription covers unlimited contacts and pipelines (on Unlimited and above).
  • Active community, marketplace, and constant feature releases keep it improving fast.

Cons

  • Learning curve for beginners, the sheer number of features can feel overwhelming at first.
  • Some advanced features (SaaS mode, rebilling, custom apps) require the higher-priced plans.
  • SMS and AI usage are billed separately on top of the subscription, so costs can grow with volume.
  • Customizing templates beyond the builder's options can need CSS or developer help.
  • Support response times on lower plans can be slower than on Pro.

The bottom line: GoHighLevel's learning curve is real, but it's the price of getting an entire business platform in one tool. Most users find that within a couple of weeks - especially with our free snapshots and setup guides, the pros far outweigh the cons, and the cost savings alone justify the switch.

The best way to judge is to try it. Start your 30-day trial and see for yourself.

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Comparisons

GoHighLevel vs the Competition

How GoHighLevel stacks up against the most common alternatives, feature by feature, then in plain English.

GoHighLevel beats HubSpot, ClickFunnels, Keap, Kartra, and ActiveCampaign on price and breadth. It is the only one that bundles a CRM, funnels, SMS, scheduling, payments, AI, and agency white-label tools into a single plan.

FeatureGHLHubSpotClickFunnelsKeapKartraActiveCampaign
Starting price$97/mo$20 to $1,200/mo$147/mo$159/mo$119/mo$15/mo
Built-in CRMYesYesLimitedYesYesYes
SMS marketingYes (native)Add-onNoYesNoAdd-on
Funnel builderYesLimitedYesLimitedYesNo
Appointment schedulingYesAdd-onNoYesYesNo
Payments & invoicingYesAdd-onYesYesYesNo
AI Employee / AI suiteYesPartialNoNoNoPartial
Courses & membershipsYesNoNoNoYesNo
White-label & SaaS modeYesNoNoNoNoNo
Agency sub-accountsYesNoNoNoNoNo

GoHighLevel vs HubSpot

HubSpot is a powerful, polished CRM and marketing platform, but its pricing scales steeply, features that are standard on GoHighLevel's $97 plan (like SMS, funnels, scheduling, and payments) become expensive add-ons or higher-tier plans on HubSpot, where mid-tier bills can reach $800-$1,200/month. GoHighLevel also includes agency sub-accounts, white-labeling, and SaaS mode that HubSpot simply doesn't offer. HubSpot wins on ease of use and enterprise polish; GoHighLevel wins on value, all-in-one breadth, and agency reselling.

GoHighLevel vs ClickFunnels

ClickFunnels is focused narrowly on building sales funnels, and it's excellent at that. But it lacks a full CRM, native SMS marketing, appointment scheduling, payments with invoicing, AI features, and any agency or white-label capability. GoHighLevel includes a comparable funnel builder plus all of those, for less per month. If you only ever need funnels, ClickFunnels is simpler; if you want a complete business platform, GoHighLevel is the clear choice.

GoHighLevel vs Keap

Keap (formerly Infusionsoft) is a solid CRM with automation and e-commerce, but it's priced higher ($159+/month) and still doesn't include funnels, websites, AI employees, courses, or agency white-label features. GoHighLevel matches Keap on CRM and automation while adding the entire marketing, scheduling, payments, and agency stack, often for less money and with far more included.

GoHighLevel vs Kartra

Kartra is an all-in-one aimed at course creators and coaches, with funnels, email, memberships, and helpdesks. It's a good fit for solo creators. But it lacks native SMS, phone calls, AI employees, appointment scheduling, agency sub-accounts, white-labeling, and SaaS mode. GoHighLevel covers everything Kartra does plus the communication, AI, and agency layers, making it the stronger pick for agencies and service businesses, while Kartra remains a reasonable choice for a solo creator who never needs those.

GoHighLevel vs ActiveCampaign

ActiveCampaign is arguably the best email marketing and automation engine for the price, with deep, flexible automations. But it's not an all-in-one, there's no funnel builder, website builder, scheduling, payments, SMS (without add-ons), courses, or any agency features. Many ActiveCampaign users pair it with three or four other tools. GoHighLevel trades a bit of email-automation depth for a complete platform that replaces that entire stack, which is why agencies and local businesses tend to consolidate onto it.

See why agencies consolidate onto GoHighLevel. Start your 30-day trial today.

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Getting started

Getting Started in 5 Steps

From signup to your first live funnel, here's the fastest path to getting value out of GoHighLevel, even if you've never used a CRM before.

1. Sign up for your trial

Click any 'Start Your 30-Day Free Trial' button on this page to begin your extended 30-day trial, no credit card needed to start. You'll get an email with your login details within minutes.

2. Pick your plan

Choose Agency Starter ($97), Unlimited ($297), or Pro ($497) based on how many clients you serve and whether you need white-labeling or SaaS mode. You can change plans anytime, there's no lock-in.

3. Load a free snapshot

Apply one of our free industry snapshots, real estate, home services, med spa, solar, gym, or chiropractic, to instantly populate your account with funnels, pipelines, and workflows built for your niche.

4. Connect your domain & phone

Link your custom domain for your funnels and website, and provision an LC Phone number for SMS and calls. Our setup guides walk you through each step in plain English.

5. Launch your first funnel

Customize a template, connect your form, and publish. Add a booking calendar and an automated follow-up workflow, and you've got a live lead-capture system, often within your first day.

Five steps to your first live funnel. Start your extended 30-day trial now.

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Guides & Insights

GoHighLevel Pricing & Feature Guides

Deep-dive articles answering the exact questions buyers ask about GoHighLevel plans, features, and pricing. Each guide is written to be clear, honest, and easy to scan.

View all guides
Testimonials

Real Results from Real Businesses

These representative examples show the kinds of outcomes agencies and local businesses report after consolidating their tools onto GoHighLevel.

4.9 / 5 typical rating, based on common user-reported outcomes across agencies and service businesses.

MR

Verified-style review

“We replaced six different subscriptions with one GoHighLevel plan and cut our software bill by over $1,800 a month. The unified inbox alone paid for the switch, our team finally stops missing Facebook and SMS messages.”
Marcus Reed
Founder · Reed Digital Agency
LO

Verified-style review

“As a med spa, missed calls meant missed revenue. The missed-call text-back and automated review requests doubled our booked appointments within 60 days and pushed us to a 4.9-star rating.”
Dr. Lena Ortiz
Owner · Glow Aesthetics
PN

Verified-style review

“I run a one-person agency and the $97 Starter plan gave me everything, CRM, funnels, scheduling, and AI replies, to land my first three retainer clients. The free snapshot had me launched in an afternoon.”
Priya Nair
Freelance Marketer
4.9
Average user rating
30-Day
Risk-free trial
$1,000+
Avg. monthly savings
200+
Features, one login

Note: The reviews above are representative examples written to illustrate typical outcomes. Replace them with your own genuine, verifiable client testimonials, with consent, before publishing live.

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FAQ

GoHighLevel Pricing Plan & Feature FAQ

Clear, direct answers to the most common questions about GoHighLevel, written to be useful whether you're a beginner or comparing plans.

Still have questions? Start your free trial and explore hands-on, it's the fastest way to get answers.

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Your extended 30-day trial is ready

Stop paying for nine tools. Start with one GoHighLevel pricing plan today.

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