GoHighLevel Unlimited Plan Features: What $297 Gets You

What is the GoHighLevel Unlimited plan?

The Unlimited plan is the mid-tier agency plan at $297 per month. It is built for growing agencies with three or more clients, consultants, and businesses that want to white-label the platform.

It includes everything in the Starter plan, plus the features that make the platform feel like your own software.

Unlimited sub-accounts

The biggest benefit of the Unlimited plan is right in the name. You can create as many sub-accounts as you want, with no per-client fee. This makes it ideal for agencies that onboard new clients regularly.

Each sub-account stays separate, with its own contacts, funnels, calendars, and automations, but you manage them all from one agency dashboard.

White-label capabilities

On the Unlimited plan, you can fully white-label the platform. That means your logo, your domain, your brand colors, and your own branded login page. Clients never see the GoHighLevel name.

This is what lets agencies sell the platform as their own service without building software from scratch.

• Custom logo and brand colors
• Custom domain for the app and login page
• White-labeled email notifications
• Custom signup and login pages

Branded desktop app

The Unlimited plan includes a branded desktop app, so your clients can install an app on their computer that opens your white-labeled version of the platform. This adds perceived value and keeps clients in your ecosystem.

SaaS mode (basic)

The Unlimited plan includes basic SaaS mode, which lets you charge your clients a subscription for access to their sub-account. This is the first step toward reselling the platform.

For full SaaS automation with tiered pricing and custom mobile apps, you need the Pro plan.

Advanced automation and reporting

The Unlimited plan unlocks advanced workflow features, including more complex triggers, conditions, and multi-step automations. It also includes advanced reporting dashboards so you can show clients clear results.

Priority support is included, so you get faster help when you need it.

GoHighLevel unlimited plan price 2026

The Unlimited plan price for 2026 is $297 per month. This is unchanged from recent years. With the extended 30-day trial through GHL Plans, your first month is free, so you can test the full Unlimited feature set before paying.